#2-2025 Why Coupons Are Still a Winning Strategy
THE ORIGINAL STORY
Our vetted business idea of the week
Why Coupons Are Still a Winning Strategy
Coupons have been around for over a century, evolving from paper to digital formats. And they’re still incredibly relevant! 📊 In 2024, 51% of Americans used coupons occasionally, with 13% relying on them for half of their purchases.
Take Groupon, for example: launched in 2008, it reached a staggering $16 billion valuation by 2011. However, challenges like competition, low-quality deals, and low customer retention (only ~20% of buyers return for full-price purchases) led to its decline.
So, why are coupons still thriving? The key is consumer trust. While people love saving, they don’t always trust “too good to be true” deals.
How to Innovate Locally
👉 Focus on local markets: Target specific cities or niches (e.g., restaurants, personal care).
👉 Curate quality offers: Build trust by filtering deals carefully.
Start Small, Think Big
✨ Use social media or a simple website to launch.
✨ Send informative, engaging newsletters.
✨ Don’t overlook paper coupons!
✨ Host live events to build community.
💡 Monetization ideas:
Local business fees.
Membership plans for exclusive perks.
Sponsored content and advertising.
THE SIDES
Other ideas worth to share
Tranquilitea Radiance Herbal Tea: a herbal tea blend aimed at promoting skin health and overall wellness, made with locally sourced herbs.