Research the Competition and Existing Solutions
A Smart Way to Validate Demand, Spot Hidden Gaps, and Position Your Side Hustle Better
Before you build anything, you need to know: Who’s already in the space—and what are they doing right or wrong?
Competitor research is often underestimated, but it gives you:
✅ Free validation (if someone’s doing it, the market exists)
✅ Free education (you learn what works and what doesn’t)
✅ A launch advantage (you spot gaps, weaknesses, and ideas to improve)
👉 For solopreneurs, this means avoiding oversaturated markets or ideas nobody will pay for.
👉 For content creators, it’s about spotting content gaps and underserved formats.
👉 For marketers, it’s a goldmine to reverse-engineer positioning, messaging, and growth channels.
🚩 Competition isn’t bad. No competition at all is often worse—it might mean no one cares.
🔓 What you’ll unlock in the full guide:
👀 Preview of what you’ll get in the complete walkthrough:
• ✅ Exact Research Process – Analyze competitors like a pro
• 🧭 Where to Look – From Google to app stores to Crunchbase
• 📊 Traffic & SEO Tools – Estimate traffic, visibility, keyword overlap
• 💬 Mine Reviews – Find hidden gaps and frustrations
• 🗺️ Competitor Scorecard – Compare players at a glance
• 📦 +10 Use Case Breakdowns – How others found niche opportunities
• 👀 Bonus – How to spot indirect competition most people miss
📍 Example Preview from the Full Guide:
You’re thinking of launching a gig newsletter for freelance designers.
You find:
• 1️⃣ One big newsletter: too broad, covers all creatives
• 2️⃣ One indie version: focused, but lacks UI/UX gigs
• 3️⃣ A job board: great traffic, but complaints about spammy gigs
💡 You spot a niche: a curated newsletter with only high-quality UI/UX gigs.
✅ You validate the market (traffic exists), find your edge (quality curation), and identify the best channel (Reddit + Twitter).
✨ Want access to all frameworks, visuals, checklists, and use cases?
[Unlock the complete guide] and learn how to analyze smarter—not harder.