How to Validate Ideas by Spotting Emerging Trends
When you’re building a side hustle, a product, or even a content platform, one of the biggest risks is spending time on something nobody wants—or nobody will want soon enough.
That’s why some of the smartest solopreneurs, creators, and indie founders don’t start with an idea—they start with a trend.
A rising trend doesn’t guarantee success. But it does increase the chance that demand will grow over time, making it easier to reach early adopters, gain organic traction, and avoid building in a stagnant market.
👉 Think of it like surfing: it’s much easier to ride a wave that’s already gaining momentum than to paddle against a flat sea.
In this guide, we’ll break down how two solo founders—Pieter Levels and Jason Chin (aka Easlo), and Kerry Bilson — spotted emerging trends and validated their ideas by building simple, targeted solutions at the right time.
You’ll also get key takeaways to apply this strategy in your own business.
📈 What you’ll find in the full guide:
• 🏄♂️ A breakdown of Nomad List’s early growth riding the remote work boom
• 🏄♀️ A look inside Easlo’s rise selling Notion templates during the no-code trend
• 💌 The story of Letterbox Love growing from £250 to £1M with simple gifts
• 📝 5 actionable lessons from trend-driven businesses
• 💡 Insights on how to spot, test, and leverage trends without overcomplicating your launch
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