Finding Real Problems and Pain Points – Part 2
💥 How Real Frustration Leads to Real Business Validation
Not every great business idea starts with a spark of creativity.
Sometimes, it starts with annoyance. Or burnout. Or a moment where you think:
“Why does this still suck in 2024?”
Some of the most profitable side businesses don’t aim to be clever—they aim to remove friction.
In this two-part deep dive, we explore a powerful validation strategy:
👉 Solving a problem you’ve felt yourself—and confirming that thousands more feel it too.
This approach isn’t about guessing what the market might need.
It’s about listening to your own frustration, testing it in the wild, and watching others raise their hand saying:
“Yep. That’s my pain too.”
📈 Preview from the Full Guide:
Part 1:
• 🏄♂️ How Joel Gascoigne solved his tweet-scheduling frustration → turned it into Buffer, a multi-million dollar business (starting with a 2-page fake landing page).
• 🏄♀️ How Monica Lent got fed up with messy affiliate dashboards → built Affilimate, validated it with a spreadsheet hack, grew it into a profitable analytics platform.
Part 2:
• 🛠️ The story of Fathom Analytics: a privacy-first tool born from frustration with Google Analytics.
• 📝 Key takeaways from all 3 case studies: mindset, strategy, MVP design, validation metrics.
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