Find Real Problems and Pain Points
A simple method to make sure your idea solves something people actually care about
The most sustainable side businesses solve real problems or fulfill real desires. They don’t start with features—they start with pain points.
By identifying frustrations and unmet needs that people already express in public, you avoid the trap of building something nobody wants.
✅ For solopreneurs, this means investing your limited time into something people already care about.
✅ For content creators, it means uncovering the questions your audience is actively asking.
✅ For marketers, it means building around demand—so your messaging feels like a solution, not a pitch.
And the best part? The internet is full of people telling you what’s broken, what they wish existed, and what frustrates them—all you have to do is listen.
🔓 What you’ll find in the full guide:
• 👂 Community Listening – How to find raw complaints and frustrations (Reddit, Quora, Facebook)
• 🔎 Trend + Search Tools – Surface user needs through autocomplete and question databases (GummySearch, AnswerThePublic, AlsoAsked, QuestionDB)
• 🕳️ Hidden Gaps – Mine customer reviews and testimonials for what’s missing
• 💡 Founder Insights – Extract patterns from maker communities and startup post-mortems
• 🗺️ Field Guide – Step-by-step process to identify, track, and validate real pain
• 🚀 +10 Real Examples – How solopreneurs and creators built around unmet needs
• 🗂️ Swipe File System – Organize and score your findings with a ready-to-use table
• ✅ Final Scorecard – A complete checklist to decide if a problem is worth solving
📍 Example preview from the full guide:
Reddit: A thread in r/excel shows dozens of users saying, “I wish Excel had a button for X.”
GummySearch aggregates those posts for you.
💡 Opportunity: A micro-SaaS that solves that exact issue—validated by public demand.
AnswerThePublic: You enter “remote work” and see questions like “How to stay productive from home?”
💡 Content idea: A blog, guide, or YouTube channel built on that core problem.
✨ Want full access to all examples, tools, visuals, and step-by-step guides?
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Spotting early trends is one of the smartest ways to validate a side business idea—before spending time or money. Whether you’re launching a product, growing an audience, or selling services, the ability to ride a growing wave can make or break your project.