The Morning Business

The Morning Business

Share this post

The Morning Business
The Morning Business
Analyze Trends to Spot Opportunities
Case Studies & Guides

Analyze Trends to Spot Opportunities

Simone Astarita's avatar
Simone Astarita
May 02, 2025
∙ Paid
1

Share this post

The Morning Business
The Morning Business
Analyze Trends to Spot Opportunities
Share

A practical way to make sure you're not building something nobody wants

Spotting early trends is one of the smartest ways to validate a side business idea—before spending time or money. Whether you’re launching a product, growing an audience, or selling services, the ability to ride a growing wave can make or break your project.

The good news? You don’t need insider access or fancy software.
With just a few free tools, you can quickly figure out:

  • What people are starting to care about

  • What niches are growing

  • What products or topics are fading away

Why trends matter (and how to use them to your advantage)

Successful side hustles often align with shifts in consumer behavior.


By analyzing trend signals, you can choose an idea that’s on the rise—not one that’s already peaked or declining.

📈 For solopreneurs: Spot growing niches with less competition
🎥 For content creators: Tap into rising keywords before they saturate
📊 For marketers: Use data to back up your instincts and de-risk campaigns

And you don’t have to guess. Tools like Google Trends and Exploding Topics make it easy to test ideas in just a few clicks.


What you’ll find if you unlock the full guide:

(👀 Preview: Here’s what’s waiting on the other side)

• ✅ Step-by-step guide to mastering Google Trends, Exploding Topics & Trend Hunter
• 🧠 How to recognize seasonal vs long-term interest (with real examples)
• 🔍 A checklist of questions to ask before choosing a niche
• 📊 4 Google Trends visual comparisons (Notion, AI, Snacks, Podcasts)
• 📦 4 business idea examples born from trend data
• 🛠️ How to combine multiple tools to validate your idea from different angles
• 💬 Pro tips on how often to check trends, and how to avoid false signals
• Bonus: How to use trend signals to spark content ideas or launch offers at the right time


📍 Example preview from the full guide:

Google Trends: “Notion template” vs “Excel template”
Notion template interest has exploded since 2020, while Excel remains stable.
If you're building digital templates, this shift tells you exactly where demand is going.
(Image included in the full article)

Use Case: Personalized gift shop
Searches for “gift ideas for boyfriend” spike every November–December.
Related terms like “DIY keychain” or “personalized wallet” reveal micro-niches.
Result? A small print-on-demand store timed with seasonal intent = smart entry point.
(Full use case breakdown inside)


✨ Want full access to all examples, tools, visuals, and step-by-step guides?

Unlock this content and everything else by subscribing now 🚀🔓 — don’t miss out on the full experience!

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 The Morning Business
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share