#7-2025 🧳This Startup Roasts Landing Pages – And It’s Brilliant
THE ORIGINAL STORY
Our vetted business idea of the week
Let’s face it: whatever your business is, you need a website…and not just any website - a clear, compelling, and conversion-friendly one.
Because if your landing page doesn’t immediately hook visitors, they’ll click away. Fast.
And yet… most indie founders, creators, and solopreneurs spend weeks building their website and still wonder:
“Why is no one signing up?”
Enter: a refreshingly bold idea.
What if someone could look at your site and tell you exactly what’s wrong — publicly, honestly, and in a few entertaining minutes?
Here’s how it works (and why it’s genius)
At RoastMyLandingPage.com, you can submit your website and get a short, brutally honest review in video format.
It’s a roast — but a useful one.
And it's delivered with a blend of sharp insights and lighthearted critique.
The formula is simple: 👉 You submit your page
👉 They roast it in a short video
👉 You learn what’s broken
👉 Everyone else learns too — and shares it
The feedback is real. The format is fun. And you end up with a better site.
What we love about this
This isn’t just clever — it’s inspiring.
✅ It transforms a specific skill (in this case, landing page optimization) into a productized service
✅ It’s standardized: one format, one offer, one price
✅ It’s scalable and creates content as a by-product
✅ It opens your mind to what you could do if you have a sharp skill
That last point is key:
This model works because it packages expertise into a format that’s easy to buy, easy to deliver, and easy to share.
And that means one thing:
💡 If you have a skill — design, marketing, branding, video editing, resumes, bios, whatever — you can sell it the same way.
How to replicate the model
Here’s how you can steal this idea and make it your own:
1. Roast-as-a-Service Works
People love seeing others get (lightly) roasted — as long as there’s value.
Use it to offer:
Resume critiques
Product pitch feedback
Online store reviews
TikTok or Reels analysis
LinkedIn profile teardowns
Email copy reviews
The more niche, the better.
2. Productize Your Skill
Take something you normally do as consulting or freelance work, and reframe it:
One problem solved
One clear format
One fixed price
Suddenly, you’re selling a product, not your time.
3. Make It Shareable
Every roast is content. It builds your reputation and your brand.
Use Loom or any screen recorder. Share it on X, LinkedIn, TikTok.
People learn. They laugh. They follow you. Some of them buy.
4. Add a Paid Layer
Offer deeper breakdowns, audits, calls, or PDFs as upsells.
Example pricing:
$0 – public roast
$49 – private video
$99 – roast + written optimization plan
$199 – full website audit call
Start Small, Think Big
✨ Use a form (Typeform, Notion, Tally) to collect submissions
✨ Record short videos with Loom or OBS
✨ Launch a simple landing page or even a tweet
✨ Grow an audience by being useful + entertaining
Inspired spin-offs
🔍 PitchMyProduct – Roast people’s startup pitches
🎧 FixMyBio – Optimize social bios and “about” pages
🛍️ ReviewMyShop – E-commerce landing pages teardown
📩 FixMyNewsletter – Audit newsletter landing pages and opt-ins
📱 EditMyReel – Improve short-form video hooks and structure
In a nutshell:
✅ People pay for honest, expert feedback
✅ If you’re great at one thing, sell it as is
✅ Turn advice into content
✅ Scale without building a whole agency
Sometimes, the smartest business is just a single skill, packaged clearly and sold well.
Talk soon 👋