THE ORIGINAL STORY
Our vetted business idea of the week
Have you ever heard of Handy Famm or Barnana?
Both of these companies started from a simple but powerful insight: solve a real problem… with a creative twist!
🛠 Handy Famm: Family DIY Time
Think of kids’ building toys. Handy Famm took it a step further: they create real, functional tools designed specifically for kids to safely collaborate with their parents on DIY projects.
👉 handyfamm.com
Why it’s brilliant:
Encourages quality parent-child bonding time
Teaches practical skills and independence
A niche product with growing demand
💡 Inspired idea: Create similar kits for cooking, gardening, home repairs, or art—always with the idea of "doing it together."
🍌 Barnana: Snacks and Sustainability
Barnana saw value where others saw waste. They upcycle imperfect bananas (the ones usually thrown away) and turn them into organic snacks like banana bites and plantain chips.
👉 barnana.com
What can we learn?
They turned a real environmental issue (food waste) into a profitable business
Their branding is fresh, sustainable, and full of personality
💡 Inspired idea: What other “waste” materials could be repurposed? Fabrics, building materials, cosmetics? Think about it!
In a nutshell:
✅ Start from a real-world problem
✅ Add a touch of creativity
✅ Aim for emotional or environmental impact
You don’t need to reinvent the wheel—just find a better way to spin it.
Sometimes, the best ideas are hiding in plain sight.
Talk soon 👋